reading2

In the spirit of the post I’ll keep this short.

Users don’t read, they scan. When reading email newsletters they read even less. There’s a full Nielsen article, but if you want the bullet points here they are:

  • 79% of users scan new pages they visit
  • 16% of users read word for word
  • When articles use concise headlines, short scannable paragraphs, and bullets, the usability skyrocketed by 124%
  • Promotional language causes users to tune out even quicker.

READ (or scan) THE FULL ARTICLE HERE