Being a designer is a lot more about communication that most think. Without clear communication, you run the danger of creating what Brad Frost eloquently coined, “a beautiful piece of shit” (thanks, Brad). And this couldn’t ring more true than with the ever-quikening environment of UX. Users want to do what they want to do…and fast. Requiring them to read too much copy, or copy that doesn’t make sense, could cause them to turn their nose up at your beautifully designed POS, or worse, give you a bad review. Nobody wants that. So, here are some quick tips on writing good UX copy:
- Get to know your users. Make sure you’re writing for the right audience.
- Know your limitations. If you’re not a good copywriter, or you’re struggling, hire one.
- Write like a human. Speak to your users like you would in casual conversation. Don’t alienate them with machine talk.
- Use copy as a guide, not a crutch. If you find you need copy to explain your UX, revisit the UX.
- Lastly, keep it simple.