Books-A-Million is the 2nd largest big-box book retailer and online store in the country, headquartered in Birmingham, Alabama. They sells books, movies, music, tech and much, much more. They have an extremely diverse customer base and require an email marketing campaign that is consistent across all of their marketing channels, appeals to their demographics, and helps drive in-store and online sales. They also need improvements to their website to decrease abandonment and drive sales.
We have been helping Books-A-Million since 2005 with a comprehensive email marketing campaign that includes weekly newsletters, book club emails, author events, sales, and new marketing initiatives. And since 2013, we have been helping them improve their website and overall online sales through improved site design and things like abandoned cart emails.