Morgan Branding
Morgan Branding

branding + graphic design + web design

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Giant Bicycles

Branding, Environment

The Problem

For several years, Giant Bicycles teamed up with local bike stores to re-merchandise and redesign their stores, helping them realize better profits and success. They needed to develop a graphics system and marketing tone that would uphold the Giant brand while integrating with local character and unique color palettes.

The Solution

We helped develop a graphics system that introduced people to the Giant brand, while highlighting the stores' local character and color palettes. As well, we developed way finding signage, fixtures, and supplementary graphics that helped introduce people to the store and new technologies.