Red Fox develops high-end outdoor clothing and equipment, mainly in Russia. They came to us looking for a redesign of their retail website in order to enter into markets outside Russia, as well as update their current Russian-only website. They wanted a website that was clean, easy to navigate, featured their product in a way that upheld their mature brand, and of course look great on all devices. Their goal was to deliver a site that could compete with very saturated European and US markets, and tap into their loyal customers.
We delivered four viable options that met their needs, each with a slightly different marketing approach and aesthetic. Keeping their existing brand in tact, we created these options that range from a more traditional retail environment to a more modern, color-block style layout. Each of these options, we believe, could bring their site up to todays standards, and would undoubtably compete with other companies in their market. Unfortunately, the client was unable to move forward on the project with us.