Morgan Branding
Morgan Branding

branding + graphic design + web design

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Via Perla

Branding, Concepts, Identity, Typography

The Problem

Via Perla is a Boulder-based restaurant that infuses classical Italian tradition with a chic, modern flare. Located in the historic Pearl district, Via Perla faced the challenge of becoming a unique brand in a highly-competitive industry. They came to us for a striking, visual identity that encapsulated their old-world Italian tradition and holds strength in today’s modern restaurant world.

The Solution

We developed the best of both worlds for Via Perla. The identity encapsulates the Italian heritage but doesn't lose its sense of modernity. The black and white color palette helps it stand bold and sharp, while the typography lends a delicate, artisanal look to the overall mark. Inside, you will notice small, detailed flourishes that give it depth and personality as well.